Boosting financial literacy, key to ensuring growth and stability in European economy

16 March 2016

Improving people’s financial literacy and understanding of insurance will play an important role in underpinning economic growth and in enabling society to overcome the significant pension challenge it faces, according to Insurance Europe, the European insurance and reinsurance federation.

Increasing people’s awareness of financial risks and opportunities from an early age will help them to make informed decisions about which financial services meet their needs. This important issue will be highlighted during the 2016 Global Money Week, an annual global financial awareness campaign for children and young people, which runs from 14-20 March. For more details click here.

Michaela Koller, director general of Insurance Europe, said: “Given the significant economic challenges European society faces, it is very important for people of all ages to be equipped with economic literacy and planning skills to assess their need for financial protection. Education on financial and insurance matters can enable people to make informed financial choices, helping them to live fuller, more prosperous lives, which in turn drives economic growth. Europe’s insurers are committed to continue playing an important role in developing and promoting financial and insurance literacy initiatives at a European level.”

The European insurance industry is already engaged in a broad range of initiatives to increase people’s financial literacy and understanding of insurance, a selection of which can be found on Insurance Europe’s website.

In order to understand the importance of the financial education, Insurance Europe has produced a short educational animation to let people know how insurance can help to protect them and their families.

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